/ insights
Notes on Shopify & ecommerce
Migrations
Why WooCommerce → Shopify Migrations Fail (and How to Avoid It)
A breakdown of the most common migration mistakes — and the checklist I run on every one.
Aug 12, 2026·7 min read
Shopify Tips5 Liquid Performance Patterns Every Plus Store Should Use
Section rendering tricks that shave real seconds off Shopify Plus storefronts.
Jul 28, 2026·6 min read
AppsWhen to Build a Custom Shopify App vs. Buy One
A framework for deciding when off-the-shelf apps stop being the right answer.
Jul 10, 2026·5 min read
Ecommerce StrategyThe Case for a Retainer Developer Over Project-Based Hires
Why brands that switch developers every project pay more for less continuity.
Jun 22, 2026·4 min read